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Immersive media is not just for training and gaming. The technologies that Web3 and the metaverse are here, and we’re building a new generation of communication strategists. In our first-of-its-kind, one-year, fully online graduate program, you’ll discover the power of immersive media—including virtual (VR), augmented (AR), and extended reality (XR)—and how to use these new technologies to solve social, environmental, and business problems.

Courses offered in the OR Lab are designed to stimulate creativity and open discussions. Master’s candidates from UO Portland and Eugene collaborate with students across disciplines to learn how to create and use immersive media.

Industry-specific community professional development and high school workshops will focus on immersive communication and the foundations of building immersive worlds—an exciting new industry that’s experiencing skyrocketing growth.

In this training series, participants will be introduced to the uses of social virtual worlds (VWs) and platforms as well as augmented (AR), virtual (VR), and extended reality (XR) through the strategic lens of communications (marketing, advertising, branding) and community building.

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